University Recreation serves students and the greater University of Alabama community by providing opportunities to foster health and well-being, learning, leadership, and inclusion.
Excellence: transcending expectations in facilities, programs, services, and patron experiences
Well-Being: positively contributing to the dimensions of wellness
Responsibility: embracing leadership for the provision of the highest quality campus recreation opportunities
Development: contributing to the overall growth and progress of the student body
Civility: providing a welcoming, respectful, and inclusive environment for all patrons
Service: diverse and extensive advancement and reinforcement through servant leadership
Engagement: intentional opportunities for personal empowerment and collaboration
Innovation: remaining relevant in a dynamic field
